2019

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SEO is necessary for companies to have good results on the Internet. But why is it important to invest in it if you own a B2B business? Fortunately, the information you have been looking for is at hand now.

Understanding B2B companies

First, you should become familiar with the term B2B. B2B refers to a company that sells products to business suppliers, vendors directly. Thus, SEO plays a vital role in the lead production of this kind of company. Yet, there are different types of B2B companies based on the actions performed. They are categorized into product sales companies and generating companies. For both types, SEO is essential. Just like companies such as car parking shade supplier in UAE, would be looking for other construction and engineering companies who can give them leads or contracts for medium and large project scope.

Invest for reaching individual customers

When having a B2B, the first reasons for investing in SEO is getting the capacity to reach a very limited number of consumers. With this strategy it is possible to reach customers more accurately according to your demographic situation. That’s the difference between B2B businesses and others. B2B has to deal with a very small quantity of customers, in fact, these companies deal with people in a personalized way.

It helps in the decision-making

Practically, you can harness the virtues of SEO to reach everyone around. With this method, it is possible to ascertain who is qualified and who is not. It also enables you to determine which venue to choose: selling things or leads generation.

It helps in the leads generation

Getting SEO is an effective way to generate leads. To achieve this, your focus must be local SEO. This is because B2B usually offers services to a neighborhood or a larger area like a city (but it’s always limited). To get in-depth information about leads generation for B2B, check the details here.

People can track you easier with SEO

Added to that, local SEO can be used in combination with Google Maps. Customers will be able to see your contact information as well as your hours of operation. Google Maps gives customers the option to call companies. It allows creating accurate info for local people. Local SEO is an excellent tool to create new content angled to the people in your surroundings. But SEO is not about random writing, it’s about providing useful information that answers to frequently asked questions such as pricing, services, promotions, and so on. The website Mrrteratlanta, which is dedicated to plumbing in the Atlanta region, for which I worked for over 5 months, makes for a good example of local SEO.

You can play with pricing

Giving information on prices is delicate. To keep your customers interested, come out with a ballpark estimate. Remember that 1 is more than zero. This will not be a problem for you if SEO has ranked your company better.
It allows optimizing contact pages. You can even utilize SEO to update your contact pages. Feel free to add Alt-text images for better results. Images must be enticing and related to your services.

SEO optimizes key pages

Likewise, key pages are ideal to make your site appear on Google search very easily. This is one of the main functions of SEO outsourcing corporations. And that’s not all. Key pages enable you to get more leads. Optimize them so people can find you in a tweak and call you. Outsourcing companies have their crack team to help you optimize your site. Check the details here.

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If you are a newbie in the marketing field, the beginning may seem daunting. And with good reason since the evolution of online marketing is unstoppable. Not to mention that the competition is raging and growing in number. To know more about it, click here.


But don’t worry, there’s a lot of information about how to kick off this journey on the Internet. Plus, this article focuses on this point. There are actually a lot of resources you can implement if you are a beginner. So, let’s get started.

But first, do your own research and get acquainted with the marketing term. Below are some recommendations you can follow.

Learn the difference between online marketing and online advertising

The truth is that people often confuse these two terms. They seem to be the same but that’s far from true. Advertising is one of the strategies applied in marketing. Some of other common marketing plans are: sales strategy, media, public relations and customer support. They are ultimately the basics you should know to start a business and boost your sales.


The other thing you have to be clear about is the fact that not all businesses obtain the same results. So, focus on outdoing yourself instead of others.

Understanding Goals, Wants and Needs


Practically, the lifeblood of a business is the prospects and customers. You must construct your marketing plan around them.

Understand that your business must concentrate on what your customers want. That’s what makes marketing such a challenging thing. Bear in mind that you might be dealing with a diverse audience. In layman’s terms, your goals must be entirely focused on different targets. A replicable framework is the bread and butter of a business whatever the size of it.

Know your customers better


If you have a small business, it is important that you converse with your customers to know their likes. Ask them how they found your company and how they finally became your customers. Added to that, don’t forget to ask them what they expect from you. In this way, you will be collecting stories that give a perception of your customers’ problems. Likewise, it is important to know their age, household role and gender. Some of your customers run the show in their own households

Develop Customer Personas

Get proper feedback from your customer. You will realize that there are few of them are considered one-size-fits-all. It means that each is different and you have to adapt to them. Whenever you start your own company, make sure to reach one of the segments. Work for the audience, not for yourself.

A customer persona” is the term that involves the general characteristic of purchasers. Those characteristics include aspects related to needs, traits and differences.

Make a plan


Be ahead of the curve with a great plan. Don’t do things as luck would have it. Executing and tracking are the most efficient methods to test success.

To sum up, there are three things you should do to carry off a plan for your start-up: planning, drafting up and getting to it. It will be necessary that you educate yourself about plans and business goals before proceeding. Find out more here.

Nowadays, business owners are using WordPress to design and develop fully-fledged business websites to represent their business on the online market.

WordPress is one of the most dominant content management systems on the web. It lets you build beautiful and professional looking site from the scratch with ease. But launching a WordPress site is not enough. For generating leads and maximizing web traffic, you need to market your site effectively.

Of course, the unique content and interactive web design attract web visitors, but for driving more web traffic, you need to follow some basic as well as advanced tips/tricks.  A website’s usability and accessibility are determined by the flow of web traffic. If you want to influence more visitors towards your site, you need to give them a rich user-experience, easy and user-friendly navigation system.

Well, you can utilize WordPress SEO plugins to optimize your site for search engine platforms including Google or Bing. But for effective results, you need to consider some compelling ways that can help you increase web traffic on your site.

So, let’s take a look at seven most productive tips to let you generate more potential visitors towards your WordPress site.

1. Posts Optimization in the SERPs

If you are serious about increasing your web traffic, then you need to optimize all your posts for search engines, particularly for Google. You should upgrade your blog posts on a frequent basis to make it appear on top of the search engine ranking pages. It will help you get more visitors.

However, most of the site owners don’t even realize how their post is presented on the SERPs in Google. If you want to encourage your visitors via your posts, you need to consider these two things:

  • Your blog post’s title: Optimize the title of your blog post so that you can allow web audience who are making the use of Google to explore more information.
  • Meta Description: Don’t forget to write the meta description for your blog posts. A short and precise meta description gives a clear-cut idea about what they can get by clicking on your link.

Note: You can also make a use of WordPress by Yoast plugin to quickly and easily optimize the title and meta description of your blog post.

2. Embed Breadcrumbs

Breadcrumbs navigation boosts the accessibility and usability of a WordPress site. It allows your visitors to track their path back to their original landing area.

In other words, it provides your web users an instantaneous idea of where they are relative to the formation/structure of your WP site. It lets them navigate via your site with ease.

In fact, breadcrumbs added on your site are also showcased within the Search Engine Ranking Pages (SERPs). This allows web users to gather more information about your site before accessing your site in real-time.

So, you should add breadcrumbs to drive more traffic to your WP site.

3. Add unique and captivating content to your site

A fresh and unique content is one of the significant online marketing factors that can determine the success and growth of your web business. Intriguing, neoteric and informative blog posts have the ability to encourage visitors to access your site or blog.

If you are specialized in your field, then you should explore more, extend your knowledge and clog up into your posts. This will not only help you drive more readers, but also improve the quality and performance of your site.

In fact, the content is one of the three pillars of SEO, which means Google and other search engines quickly read and index those sites that include a unique and quality content.

Tip:  Try to write the content that can give precise information about your site/business to the web audience in an engaging and captivating way.

4. Split Test your Headlines

Appealing headlines let you drive more visitors to your WordPress site. It is an ultimate way to leave a positive impression on web audience. Headlines are considered to be the first gateway towards your site. Thus, it becomes essential to split test your headlines.

With the use of Split Testing WordPress plugins, you can generate multiple headlines for your posts and pages, and also randomly display them to your visitors to measure the click through rate.

The spilt test lets you immediately decide what type of headlines engage visitors, and then you will be able to create better headlines for your potential and expected visitors.

5. Interlinking of your posts & pages

Interlink your posts and pages for generating more traffic or for getting higher ranking on search engine platforms. You can link your new blog posts with your previous and relevant one to get increased number of users on your site.

It allows search engines to crawl and index all your posts and pages and even view the structure of your site like the breeze. This will also enable you to drive visitors for a longer time, which in turn reduce the bounce rate of your site. It is important because a reduced bounce rate ensures the high-quality of your site’s content.

Overall, we can say interlinking of posts and pages lets you generate positive results in terms of search engine ranking and higher web traffic.

6. Listen to your audience

In order to get higher web traffic, always listen to your audience.

Social networking websites are one of the essential aspects that you can use to promote your web business. Platforms like Google+, Facebook, Twitter, Pinterest lets you establish a unique online identity in the web market. You can use these platforms to promote your blog posts, and also set up a robust communication system with your potential visitors.

It is always good to read other user’s comments/tweets to see what they are expecting from your site. In fact, social media websites let you grasp the vein of web audience about what they want from your site. This will help you improve the quality of your content, which is good from both your and reader’s viewpoint.

7. Don’t forget to share your content

You can also increase traffic by promoting and sharing your content on the most popular social media platforms. Write short, engaging, crispy and unique messages on Facebook, Twitter, Google+ and LinkedIn to drive the attention of more and more potential visitors.

You can even influence them to read and share your blog posts on their personal social networking accounts. Moreover, you can re-tweet on any popular tweet or share Facebook posts, or re-post to your G+ page to make your site visible on search engine platforms.

Conclusion

That’s all.

These are the seven most productive tips that can help you in increasing the web traffic on your WP site. So follow these tips and o influence the ranking of your site on various search engines platforms.