Having a presence on the Internet has many advantages for any business. These include the possibility of reaching more potential customers, increasing sales and saving on promotion. But how to get your small or medium business to take advantage of search engine optimization in this digital world?
Being a professional Seo consultant in Dubai, my recipe for successful online business is to have a defined digital marketing plan and strategies. SEO is the set of actions that you apply on and off the website, to increase your visibility and be able to position yourself in the search engine results. These are tactics that are used for crawlers to find the web. In this way, they identify what it is about, tailor it and give it a position on the results page.
By applying an appropriate SEO strategy, the business benefits from more organic visits. It allows to improve branding and increases the credibility of the business. It also favors conversions. Although, in principle, not all visits are converted into sales, there are more chances of getting customers.
SEO is dynamic and constantly evolving. Roughly speaking, the strategy includes the generation of links, optimization for mobile devices, quality content and technical aspects such as loading speed. These are some aspects to take care of, but not all. And the way in which they are applied changes, so we must always keep up to date.
Misusing these strategies or abusing web optimization will result in poor positioning or fines.
Features of SEO optimization
When an SEO strategy is applied, it is sought that the site appears in the first places of search engines such as Google, Bing or others. Until that happens, you have to be patient, be constant and be up to date with how the search engines work.
And is that SEO takes time, nowhere to position itself overnight in the top places of the search. This happens only when it comes to news sites or when faced with a very significant fact. Therefore, you will have to wait months, sometimes more than a year, to position your site.
This does not mean that you should leave the optimization behind. Instead, you have to work until you reach your goal, even if it means changing the strategy. The advantage is that once you reach the top positions, it will be easier to stay there. The results are slow to arrive, but they are long lasting.
Being well positioned to improve online business reputation. It is an indication that the site is useful and offers what users are looking for.
And all of this is done with a lower investment than other promotional strategies. However, it is not free as many people think. It is necessary to invest in factors such as content creation, web maintenance, etc. In the long run, this investment is more profitable than traditional promotion.
There are people who confuse the term SEO with SEM. These are two distinct strategies. The difference is that SEM (Search Engine Marketing) pays for advertisements that come out on search engines. The results are immediate and the more specific segmentation, however, is less resistant.
We can summarize the characteristics of SEO as follows:
- It requires daily work, but the results are long-term.
- Achieve constant business promotion.
- Improves website usability.
- The results are maintained over time.
- There is no need to invest money in search engine advertising.
Importance of search engine optimization
If you still wonder what SEO is for, it can be summed up as a tool to promote your website. As well as the products and services offered on the website. Applying a relevant strategy will allow users to find each other faster. In addition, you will be able to offer accurate content and information, according to your interests.
A well-positioned business will be more competitive. Today consumers use the Internet to search for information about local companies, products and services. And more than 90% of experiences on the Internet start on search engines according to danangdigital.ie. In addition, 80% of searches are done on Google.
Locations represent 46% of the total searches done on Google. And 18% of local searches end up in a purchase within the next 24 hours.
So, for local businesses it is essential to know how to position yourself on Google to take advantage of these advantages.
Now that you know what SEO is and its importance, dive into its benefits and how it helps companies.
1 . Improves visibility and brand awareness
A key part of SEO is keywords. That is, the terms for which you want to position on Google or any other search engine. Choosing the right keywords, focused on niches, what you target will make more people meet.
In other words, improve the visibility of your web page. The keywords must relate to your business, the products and services you offer. Do not limit yourself to the main keyword, have one for each page you want to place and look for synonyms that can replace them.
When a user searches the Internet, he doesn’t just do it for one term. Most likely, you will change the search parameters several times. Therefore, using synonyms and specific terms will give you the opportunity to position yourself.
When appearing on the results page, the user will be aware of his brand. Timely information and quality content will make you come together in your memory.
2. Increase the credibility of your business
Being at the top of Google or any search is a sign of confidence. Getting there means that the search engine thinks that your site is relevant and that it offers valuable content to users.
So, whoever sees your site in the top ten, assumes that it is a reliable source. In addition, few users will go beyond the first page of results in search of information.
75% see only the first page of results, according to the Search Engine Journal.
3. Get quality traffic
SEO and attracting qualified traffic to your website. With these techniques you are looking to reach people who are interested in your products or services, in order to increase conversions. This is achieved by segmenting users and optimizing with your buyer person in mind.
Choosing the right keywords is critical to getting quality traffic. It should be noted that not all visits will be converted into conversions. But, as more people join the web, the more chances there are to sell more, earn more downloads, subscriptions or whatever your goal is.
4. It is a long-term strategy
As mentioned, no website is positioned overnight. In contrast, when you apply an SEO strategy, the results are more lasting over time. This sets it apart from other types of campaigns that are only temporary.
It is worth taking the time to plan and execute the SEO strategy. Because once you are in positions you will only have to stay among the top places. If you have questions about how to design a strategy, you can contact us and request a free quote.
5. Improves web usability
Web optimization is composed of external and internal factors. The latter group includes actions that are taken within the site to improve positioning. It is also known as on-page SEO.
On-page SEO actions apply not only to facilitate the crawling of pages by search engine robots. But it also makes it easier for users to navigate through pages, that is, to improve the usability of the website.
For that, we must pay attention to the design and architecture of the page. So that the visitor finds what they are looking for in a few clicks. It should reduce the time to load the web and create a network of internal links that facilitate navigation.
6. SEO is a profitable strategy
We already mentioned that SEO is not free, but it does require a certain investment. But in return the benefits are greater than what you gain from other digital marketing strategies . The Return on Investment for SEO is much higher than traditional advertising.
This strategy allows you to reach people who are interested in your product or service organically. When identifying your target audience, apply actions to attract them, convert them into customers and then build customer loyalty.
In addition, you have the opportunity to identify new niche markets. Therefore, to develop new business ideas.
7. Allows you to get to know your customers better
To find out if your strategy is working or not, you have to analyze the results. This allows you to know what changes to apply and also better understand the users who visit your site.
Use online tools to do this analysis. Google Analytics is one of the most used, it is free and offers valuable information about visits. With this, you get data on the audience, your behavior on the site and conversions.
Among the information you can get is the place where the devices they use are connected, the time and days they are most active, the pages they visit, etc.
Tips for applying SEO in your business
Finally, we give you some SEO tips that will give you an idea of the actions to be applied on your site:
- Post content that is related to your business keywords. Use expressions naturally in texts.
- Bet on specific keywords, especially if you have a local business. For example, if you have a travel agency instead of using “travel to Barcelona”, use “best places to visit in Barceloona in the summer”.
- Sign up for Google My Business. It is another action that favors local businesses, as it allows you to add your location with Google Maps and improve your positioning.
- Optimizes the web for mobile devices. Each time users browse more of the mobile and Google also gives more relevance to the optimized sites. Take a mobile-friendly test for your site.
- Create quality content that adds value to users. This will make people see you as a source of trust and the research will reward you with better positioning.
- Creates a link building strategy on and off the web. Look for other authority sites in your niche to link to yours and grow your own authority.
Are you clear how SEO can help big, medium and small businesses? Start applying placement strategies on your site now, you can speed up the process by taking a seo course .